Apple granted patent where carriers bid to provide service to iPhones

“The invention would allow Apple to run a MVNO system that could collect rate information from participating wireless networks within a region and automatically select or allow users to select the best option.”
“Apple’s system could set off a bidding war between providers, potentially driving prices down.”

http://www.appleinsider.com/articles/11/02/09/apple_granted_patent_where_carriers_bid_for_iphone_service.html

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