Hulu is going to be rolling out a new ad format for video which allows a user to select which ad they want to watch from a selection of related ads. Seems like a win-win for everyone, I think we can expect to see this format rolling out across other similar sites. I can’t think of any other platform which allows users to select between ads but this could potentially work elsewhere, it’s certainly an interesting concept:
The New Video Ad Format
August 16th, 2010 No Comments
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