Thus far the iPad is performing particularly well as an E-Commerce device. Online stores which are not optimized for mobile devices have an average conversion rate of 0.37% but the iPad is converting up to 2.04%. For some online stores the iPad is converting at double the standard PC rate. This increase could at least partially be attributed to the majority of iPad owners being technically savvy and comfortable buying online, only time will tell, but the results are still looking quite strong.
Initial Online Conversion Rates For The iPad Are Very Promising
June 28th, 2010 No Comments
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